MICA Graduate Thesis Branding

The identity is developed around the letters MFA, which have 6 possible iterations each making up for a set of 18 unique letterforms that can be assembled together to create the logotype. The letters use different processes for creation in order to bring the interdisciplinary nature of the graduate community at MICA. 

While the system allows for multiple lockups of the logotype to happen, the visual language uses limited color and typeface palettes. The printed piece consists of a series of postcards that can be assembled into a publication when put together. 

All materials were developed in collaboration with Brian Pelsoh and Javier Lopez

The website is seen as a live repository of more images and videos that showcase the complex variety of work across different mediums. 

Visit the site